I was privileged to attend a peer meeting with other Audit Committee chairs to discuss important topics for the Board of Directors during 2017. Some of the main topics that concern board members include global economy, risk management and cyber threat.
An effective marketing strategy can often make the difference between making prospects customers and driving them away. It is important to engage your customers early and gain their trust. The key to a strong marketing strategy is to be in front of your customers, so that when they’re ready to buy, they are already familiar with you. Here are some tips on how to engage with your customers on a regular basis:
There are many things on our minds as we enter the New Year. For those of you running a business, a question on the forefront of your mind should be: What can we expect from the world of technology in the coming year? Because technology changes so fast these days, it’s important to be ahead of the game and be ready to adapt to changing times. Here is what to expect from the biggest technology trends in 2015:
Is your free website delivering maximum marketing results, or is your company spending far too much time and money into developing and updating a website that doesn’t lead to new customers? Here are the most important things to consider in order to leverage the most business out of your company’s website: Is your free website delivering maximum marketing results, or is your company spending far too much time and money into developing and updating a website that doesn’t lead to new customers? Here are the most important things to consider in order to leverage the most business out of your company’s website: